culture Why Everyone Suddenly Owns a Film Camera The grain is the point. On nostalgia, scarcity, and the $14 roll of Portra. R Rufus Marlowe June 14, 2026 · 5 min read · Why Everyone Suddenly Owns a Film Camera. Photo: Petar Milošević / Wikimedia Commons (CC BY-SA 4.0) Longform's reader requires JavaScript. The full text of this story is available through our content service.